Broker Car Finance 2U (CF2U), part of the 1pm group, has launched an online vehicle finance enquiry tool, easing its dependence on car dealership leads.

Managing director Mark Burgess said the broker intends to build up a direct consumer channel next to third-party referrals, through which CF2U’s business would be “effectively” doubled. He also hinted at an expansion of the credit quality spectrum of customers.

Although the online tool is consumer-oriented, 1pm said CF2U was receiving leads from other businesses in the group – which include lessors One pm and Bradgate – signalling an opportunity for cross-selling in the SME and consumer customer bases. 15-lender-strong CF2U mainly operates in the consumer space, but gained a foothold in the commercial market when it was acquired by 1pm’s Academy Leasing in December.

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